Lori Senecal is an epitome of bravery and strength in growing business ideas through advertising and marketing. Her passion for seeing people and businesses rising has been her driving force throughout her career. She is proficient in what she does, which has been the vehicle that has taken her to the top as the Global CEO at Crispin Porter & Bogusky. Her degree in sales and marketing can also be credited for her success.
According to GCReport, Lori Senecal kicked off her career on a high note at McCann Erickson where her skills were evident in her work. She was the brains behind the Tag Ideation, a marketing unit at the firm that saw her rise up the ladder. She moved from the position of the sales and marketing head to become the Co-Managing Director for the TAG- New York. The experience gave her the chance to work with top companies such as Xbox, Nestle, staples, and Molson among others. Her last appointment with the firm was that of the Executive Vice President and the Accountant Management Director for McCann Worldgroup. She left the company to be a partner at Kirshenbaum Bond and Partners. She was also engaged as the CEO and President. She has also worked as a Director and CEO of MDC Partners. Lori achieved a lot in all her positions growing the companies she worked with immensely. For instance, Kbs+ became recognized for three years by Advertising Ages. She also grew the employment opportunities by a huge margin.
Lori Senecal made tremendous efforts in her work, which have been widely recognized. Her excellent leadership abilities led her to win the Quantum Leap Award in 2013. The following year, she became the Woman to Watch in advertising. This year, Fast Company named her the Most Creative People in Business.
About Lori Senecal
Lori Senecal is well-known for creating marketing campaigns that create much impact in the market such as the Kraft Mac & Cheese campaign that saw the firm sell about 59 million boxes.
Lori Senecal is a former student of McGill University. Her current position at Crispin Porter + Bogusky involves driving the growth of the company globally.
See more: https://www.linkedin.com/in/lorisenecal