Doe Deere The Founder of Lime Crime.

Doe Deere describes beauty as the right feeling that accompanies a moment. She is the founder of Lime Crime. Lime Crime was founded in 2008. She castigates the notion of being natural and looking pretty. It is on this basis that she developed her online of cosmetics. Lime is Doe’s favorite color, and that is what inspired the name of her company. She is an ardent supporter of other women entrepreneurs. She articulates the importance of finding your passion and following it. The most influential person in her life is her husband, Mike. “Think Big and Kick Ass” is her best book.


In 2004, she opened an account at e-bay. Here, she could advertise her brand and make-up. She loves mentoring other young women who are venturing out. She is also active on social media, where she uses the platform to advice people. She further claims, sewing and lack of brightly colored clothes were part of her inspiration.


Meetings characterize her daily routine. She meets her president, the Creative Director and also the Vice President on a regular basis. This meeting, she says enables them to work together as a team. She says it takes time for her to get an inspiration. When the inspiration is found, she acts promptly to develop her new product for her customers. She loves the idea of many consumers now turning their attention to online markets. In 2008, many experts advised her to set up a physical shop to sell her products. She vehemently disagreed with their advice; she cites correct presentation is all that is required for any business to be successful.


Her main drive as an entrepreneur is she understands her brand. She is a very optimistic person. Being optimistic enables her to make the right decision at any required moment to each customer need. In her 20’s, she worked in an insurance company. Working in the insurance company didn’t ogre well with her. She has also worked in several administrative positions. She regrets not starting Lime Crime earlier than 2008. She also wished she had a customer service department earlier enough.


Doe Deere explains that her greatest strength is trusting her instincts. She also acknowledges that for a prosperous business; treating all your employees and customers with love and respect is important. She is so much into girly stuff, and she wants someone to open an online shoe company. Her lowest point in Lime Crime is when it was hacked in 2014.

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The Youtube Sensation

Describing Millennials is a hard thing to do. They grew up during a time when so many social and cultural changes happened at once. If there is anyone who fits the definition of Millennial it is Doe Deere. Emerging in 2008 as a Youtube celebrity she quickly attracted a following with her video tutorials showing fans how to apply makeup among other beauty tips. She realized very quickly the potential of her following and created her own line of makeup Lime Crime. Lime Crime was an instant success with its distinct focus on giving her fans something more than make up. Lime Crime gave fans of Doe Deere a brand to call their own.

Speaking To Millennials

The success of Lime Crime is largely the result of the effective marketing Deere has used. Social media is the platform of Millennials and this is how she reaches her audience. Starting with her Youtube videos she has branched out to Twitter, Instagram, and Facebook to ensure that she covers just about everywhere Millennials seem to go. Wherever she goes her fans are certain to follow taking up just about any Lime Crime makeup with them.

A Cause Worth Celebrating

The fact that Lime Crime brings in amazing profits hasn’t distracted Doe Deere from pursuing philanthropic causes. A socially conscious entrepreneur Deere ensures that Lime Crime makeup is made without the use of any animal byproducts. As a vegan and animal welfare activist Deere refuses to allow the harm of any conscious being during the production of her makeup. This socially conscious approach reflect not only her own believes about animal cruelty but the opinions of her fanbase. There are many young girls out there who want the brands they buy to reflect their values.

Having Your Cake And Eating It Too

The idea of Lime Crime started when Deere was a child. Bright colors and makeup have always given Deere inspiration. She took this youthful ambition and turned it into a million dollar brand with products ranging from lipstick to eyeliner.

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Malini Saba’s Success As An Investor And Philanthropist

Investment is a complicate business that necessitates proper strategies and market analysis. Today, women are founders or CEO’s of start-up businesses. However, investment remains to be a risky business. I believe that this is a new era where the economy no longer depends on muscular strength. It is a period where women have learnt to cultivate skills and their natural abilities by taking up different roles and emerging successful. Malini Saba started as a small investor. Over the years, she has earned her place as a successful and prudent investment expert.
Malini Saba is originally from South Asia. Because of her success, she has been actively involved in philanthropic activities. She is founder of Saban, an investment company interested in technology firms, gas and oil as well as real estate businesses around the globe. Her career kicked off in the 1990s at Silicon Valley where she was a venture capitalist. By the time she was leaving Silicon Valley, she had invested in over 20 technology companies. Some of these companies are Sycamore Networks, Inc., PayPal Inc., and Netscreen Technologies, Inc.

As a committed philanthropist, Malini established Stree: Global Investment in Women in 2001. This organization targets low-income women and vulnerable children across the world. Through the corporation, Malini desired to change the self-perception of her target audience and intended to change their belief about their role in society. The former U.S. President, Bill Clinton was present during the launch of Stree. The organization helps women access health care services, empowers them legally and facilitates grassroots movements to apply public policy in Eastern Europe, Africa, Central America and India.

In 2005, Malini donated $1 million. It is my belief that this amount was put into good use during the construction of the Heart Research Center at El Camino Hospital in South Asia. In 2004, she pledged $10 million in support of the Tsunami victims in India and Sri Lanka. This information was originally mentioned on The Huffington Post.

Malini Saba was born in Malaysia. She moved to the U.S. at the age of 19. She earned her master’s in Psychology from the University of Western Australia. She also holds a PhD from Stanford University.  Malini met and talked to investment bankers about investing in telecommunications, real estate and commodities among other sectors. By mid 2000’s, Malini had her eye on the Asian and South American investment markets. This information was originally reported on Malini Saba’s website.