Jose Auriemo Neto and JHSF: The Realty Magnate and His Empire

JHSF Participacoes SA is one of the leading high-end real estate developers in Brazil, with interests ranging from shopping centers to office buildings. Founded in 1972, JHSF consists of 4 business units. One of these is Shopping Centre which has, under its wing, an ever-expanding retail portfolio with centers for shopping and entertainment such as Cidade Jardim in Sao Paulo, Ponta Negra in Manaus and the Bela Vista in Salvador. The other three units are Incorporation, the Fasano chain of hotels and restaurants and Airport, which oversees the development of the Catarina Executive Airport. Over the years, JHSF has grown into a formidable force in the international realty market, establishing itself in Punta del Este in Uruguay as well as in New York and Miami in the United States. JHSF has also been listed at the Sao Paulo Bovespa stock exchange since 2007.

At the helm of this sprawling real estate, the empire is Jose Auriemo Neto. The CEO and chairman of JHSF studied at FAAP University before being hired by the group in 1993. Neto laid the foundations of the organization’s services department in 1997 and launched its parking lot management arm, Parkbem. After steering Parkbem to success within a year, he was awarded the right to oversee the first shopping center development under JHSF, the Shopping Santa Cruz. In 2009, the pioneering Neto also oversaw the launch of JHSF’s first retail venture, signing lucrative deals with Jimmy Choo, Pucci and Hermes that led to the setup of these luxury brands’ first stores in Brazil at the Cidade Jardim shopping complex.

Thus, Jose Auriemo Neto took the JHSF group to new heights with his fresh, innovative ideas and business acumen. He has established himself as one of the most influential real estate developers in South America with his dedication and sheer effort for JHSF. Mainly in Brazil, the buildings he has developed are of very high standards for the continent as well as against some of the best architectural designs in the world, and the name of Auriemo Neto really echoes in the realty industry of the country.

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