Lori Senecal Has Utilized her Talent in Creativity to Grow her Career and Take Businesses Forward

Lori Senecal is an epitome of bravery and strength in growing business ideas through advertising and marketing. Her passion for seeing people and businesses rising has been her driving force throughout her career. She is proficient in what she does, which has been the vehicle that has taken her to the top as the Global CEO at Crispin Porter & Bogusky. Her degree in sales and marketing can also be credited for her success.

Career Growth

According to GCReport, Lori Senecal kicked off her career on a high note at McCann Erickson where her skills were evident in her work. She was the brains behind the Tag Ideation, a marketing unit at the firm that saw her rise up the ladder. She moved from the position of the sales and marketing head to become the Co-Managing Director for the TAG- New York. The experience gave her the chance to work with top companies such as Xbox, Nestle, staples, and Molson among others. Her last appointment with the firm was that of the Executive Vice President and the Accountant Management Director for McCann Worldgroup. She left the company to be a partner at Kirshenbaum Bond and Partners. She was also engaged as the CEO and President. She has also worked as a Director and CEO of MDC Partners. Lori achieved a lot in all her positions growing the companies she worked with immensely. For instance, Kbs+ became recognized for three years by Advertising Ages. She also grew the employment opportunities by a huge margin.


Lori Senecal made tremendous efforts in her work, which have been widely recognized. Her excellent leadership abilities led her to win the Quantum Leap Award in 2013. The following year, she became the Woman to Watch in advertising. This year, Fast Company named her the Most Creative People in Business.

About Lori Senecal

Lori Senecal is well-known for creating marketing campaigns that create much impact in the market such as the Kraft Mac & Cheese campaign that saw the firm sell about 59 million boxes.

Lori Senecal is a former student of McGill University. Her current position at Crispin Porter + Bogusky involves driving the growth of the company globally.

See more: https://www.linkedin.com/in/lorisenecal


Betsy DeVos, A Woman Working For Change In American Education

Betsy DeVos is a woman who has been at the center of the American Media, as she took on the role of Education Minister under President Donald Trump’s rule. The reason she has been publicized so much is owing to the numerous reforms that Betsy plans to bring about to the American School System. Even before her election to the position, Betsy has always had educational reforms be the center of her focus, and as she continues as the education minister of the country, she can now actively put her efforts into action. Betsy was elected to the post of Education Minister of the country after one of the most controversial elections of this post in the history of American politics.One of the main reasons why the vote and election were so controversial was because both the candidates who were nominated to the post received an equal amount of votes, forcing in a tiebreaker, which has never been seen before in the history of electing an Education Minister. For someone who has actively been trying to bring about change, this is a big step towards bringing reforms in the country. Read her interview with Philantrophy Table.

Betsy initially headed the company Windquest Group, which was part of her family business for generations. The company was one that was involved with the production of clean and efficient energy resources, to remove the strain on non-renewable sources of energy. During this time, Betsy was also actively involved with the political scene in Michigan. Betsy joined the Republican Party in 1982 and was elected to the post of committeewoman in 1992. She has always been an active member of politics, with a view to bringing about change in the society around her. Under President George Bush’s governance, Betsy was also appointed to be on the board of directors for the John F. Kennedy Center for the Performing Arts.

One thing that Betsy DeVos has always stayed true to is her motivation and will to help the people around her. She has been part of numerous social movements, especially when it comes to the reformation of the school systems in the country. Betsy was one of the leading members of the school charter movement. The movement was one which upheld that taxpayers’ money should be used for the development of public schools in the area. She had also proposed that the ownership of public schools should be transferred over to people who owned their companies so that they could better lead this schools and give them what they would need to help the children in them grow and develop. Betsy has also actively donated to charities for the betterment of the children in America. As part of the foundation that she founded with her husband, she regularly gives scholarships to deserving students so that they can get a better quality of education, in better institutions. Read more news on Cleveland.com.

InnovaCare Boosts its Leadership Expertise by Hiring Three Executives

According to Richard Shinto, InnovaCare’s chief operating officer, the organization has recently added three executives to its leadership. Two of the hired executives on bizjournals.com have an extensive experience with the government Medicaid and Medicare programs. The three executives include;

Jonathan Meyers

Jonathan Meyer joined InnovaCare as its Chief Actuary Officer. He previously served as the Director of Actuarial Services at New Jersey’s largest carrier, Medicaid and Medicare Horizon for BCBS. Moreover, Meyer served as the Chief of Actuary at New York’s Health Care partners as both the VP and CFO of Managed Care at different times. Besides, he used to advise large employers on hrmronline.com such as Johnson & Johnson, International Paper, Northwell Health, and Unions regarding healthcare benefits for employees and retirees.

Penelope Kokkinides

Serving as the current chief administration officer of InnovaCare, Penelope Kokkinides has over 20 years of experience working in government programs and the managed care industry. Tapping on her extensive expertise, Penelope develops clinical programs and health management programs to improve organizational efficiency. Before joining InnovaCare, Penelope served in several executive roles such as the Senior Vice President and Head of Operations at Centerlight Healthcare. Here, she was responsible for overall management and directing the managed care division.

Read more: Aveta Inc. President & CEO Rick Shinto, M.D. Receives Ernst & Young Entrepreneur Of The Year® Award

Mike Sortino

InnovaCare Health has recently hired Mike Sortino as its Chief Accounting Officer. Mr. Sortion brings in an extensive experience in insurance and reinsurance industries. He once served as the Controler of Samsung Fire & Marine Insurance Company. Before joining Samsung, he served as HCC Specialty’s Chief Financial Officer for over five years.

According to Rick Shinto, the three executives reflects InnovaCare’s commitment to integrating highly experienced and professional integrity to its leadership. He added that each of the executives brings an added layer of expertise as InnovaCare seeks to position itself for success amid increased competition and ever-evolving healthcare landscape.

About InnovaCare

InnovaCare is the leading healthcare services provider in Puerto Rico. The firm manages the leading health plans, MMM Healthcare and PMC Medicare Choice nationwide. Over 200, 000 individuals have subscribed to PMC Medicare Choice with over 75,000 providers of PMC available. Moreover, InnovaCare operates two health care plans for the government of Puerto Rico with an extensive benefit coverage through a managed care model. InnovaCare creates sustainable models of managed care to provide its members innovative and cost-effective healthcare.