Four Tips to Ensure Success With Your Conversion Rate Optimization Goals
Those of you who are just starting out with conversion rate optimization need to watch yourselves. According to Sentient AI, it is easy to get overconfident and lose sight of even the smallest detail. Sentient AI has 4 tips for success, so you do not lose sight of the bigger picture.
1) You need to pay more attention to those who are buying something from you. Sometimes the conversions do not show the bigger picture in the beginning. You need to either increase the number of customers or, you need increase the value in their shopping carts. You can try for both, but that might be too tricky. Stick with one path or the other because those who buy are the only ones that matter.
2) You need to calculate how much time and effort your new designs will take and if it is worth it. You will need to change your designs. You will need to change some filters and get new content. You need to access whether or not this will be profitable for you.
“You can lead a horse to water, but you cannot make them drink”.
No amount of advertising or promotion will save you when the customers do not buy. You need to test everything before you put it out there. The tests will show you who is only interested versus who is going to buy. You need to know the difference to ensure your conversion rate optimization goals succeed the way you want them to.
3) You cannot just tweak a few things and wait for the bubble to burst. You need to plan out precise steps and an overall goal to achieve it. One simple goal of increasing your sales by 5-10% will do a lot of your brand. Start out simple and go from there.
4) You may notice some customers abandoning their cart half way through the process. You may notice some customers only buy certain products at certain times, like on weekends. You need to address these issues by finding out the psychology behind it.
Why are they making that choice?
You need to get to the root of the problem in the conversion rate process if you have any hopes of convincing them to buy. Visit Sentient’s profile at Linkedin.