A History Lesson of OSI Group

Have you ever heard of the foodservice giant OSI Group? Are you generally interested in this exclusive field of work? Well, if you’re totally clueless about this company, then here’s a little information on to why it’s so special. OSI Group is a dominating force in the foodservice industry. This isn’t one of those fly-by-night companies. This company has a pedigree of producing great tasting beef products. The beef products are and were so good to where the company booked numerous contracts with high-profile brands like Burger King, McDonald’s, Subway, Starbucks, Papa John’s Pizza, Yum, Pizza Hut and KFC.

In addition to that, the company has invested in itself by building innovative factories and facilities. These facilities just so happen to be worth millions of dollars. You’ll find some of the most technologically advanced components within these structures. There is a total of 65 facilities/factories under this umbrella of success. Seventeen countries play host to these dynamic structures, which consists of more than 20,000 employees. OSI Group is a revolutionary in foodservices, and it stands-out amongst its closet competitors. The company gets its guidance from great leadership, which comes in the form of Sheldon Lavin. CEO and Chairman of OSI Group just so happens to be Sheldon Lavin, and he is worth his weight in gold.

OSI Group knows that a company will have to spend money to make money. This notion rings true on so many levels. The company has spent $25 million on an addition to its high-capacity production line in Hungary. This extra addition will definitely be a great return on investment thanks to having the ability to process over 22,000 tons of chicken on a yearly basis. China’s economy has grown at a staggering rate thanks to OSI’s presence. The company has been in this region for 20 years, and it has well-over eight top-notch facilities. The Globe of Honour Award and the Global Visionary Award are two very prestigious awards that the company has won on multiple occasions. In the end, OSI Group has laid a blueprint of success for everyone else to follow.

Dr. Mark Mofid – Shaping Your Health

Dr. Mark Mofid is a plastic surgeon in based out of San Diego and La Jolla, and he wants to shape the lives of his patients in more ways than one. When you shape someones physical body, such as with liposuction, you’re shaping their mental health as well. To deny that plastic surgery and body augmentation procedures are an ongoing trend, is worthless. Back in the early 2000’s, when the idea of plastic surgery was brought up in conversation, you would often find yourself face to face with sneers, eye rolls, scoffs, and general looks of disgust.

“It’s just not natural.” Most people would say.

However, we live in different times and what comes with us evolving are new generations accepting that it’s okay to do what makes you happy – as long as you’re not hurting yourself or anyone else. For many, plastic surgery and body augmentation are ways to feel fulfilled in your own skin or get you back on the track to being the best you, you can be.

Dr. Mark Mofid is a San Diego plastic surgeon whose goal is giving his patients the best surgical experience available. Taking all things into account, no two patients under go same consultation. Meaning, everyone is different. Dr. Mark Mofid takes into account your ideal aesthetic, weight, shapes, proportions, and silhouettes as well as walking you through the procedure with ease. You’ll be given all the information you need about recovery times, implant shapes and sizes, as well as be advised if your goals are out of reach or particularly dangerous.

Dr. Mark Mofid is dedicated to shaping your health and getting you back to being the best you, you can be. The patient reviews, consultations and before and after’s speak for themselves. Visit Dr. Mofid’s website (www.drmofid.com) for more information.

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Ronald Fowlkes is a Leader Wherever He Goes

Ronald Fowlkes has over 30 years of experience in various leadership roles including the marines, SWAT, hostage rescue teams (HRT) and the St. Luis Police Department. He is known for his bravery, selflessness and commitment to improving law enforcement in America. After many years of service in the military and police department, Ronald has now committed himself to not only improving the effectiveness of law enforcement, but also minimizing casualties in the field of duty. Ronald accomplishes this be advising manufacturers at Eagle Industries Unlimited and improving tactical gear and equipment used by law enforcement and the military.


Eagle Industries Unlimited manufactures tactical gear, equipment and outdoor survival tools for the government, private security and individuals. Eagle Industries does not only manufacture gear that takes lives such as ammunition and firearms, but also gear that saves lives such as tactical vests and survival equipment. The company has been improving its products for over forty years and continues to deliver the best equipment on the market. Today, it is setting the benchmark for gear quality and popularity. Eagle Industries is able to maintain its dominance in the market due to Ronald Fowlkes and his team. Ronald Fowlkes is the Development Manager for Eagle Industries Unlimited’s Law Enforcement and Commercial Products division. This division manufactures tactical gear and equipment for police officers, military personnel, and private individuals. Ronald trains over 150 employees on how to use the new equipment and increase sales through demonstrations.


Ronald Fowlkes joined the marines in 1989. He attended the Marine Corps School of Infantry and is a veteran of the first Gulf War. During Operation Desert Shield and Operation Dessert Storm Ronald was promoted twice for his gallantry in action and exceptional leadership skills. Ronald brings these skills to Eagle Industries and excels at his position. Ronald decided to join Eagle Industries, because he believes there are flaws in the equipment used by law enforcement and the military. Ronald believes that many lives could be saved if the equipment they used was improved. Mr. Fowlkes has always tried to keep his men safe. After serving with the marines, Ronald joined the Joint Improvised Explosive Defeat Organization (JIEDDO). The organization attempts to disarm and destroy any improvised explosive and bomb threats set up by enemy forces. JIEDDO used Ronald’s experience and tactical knowledge to improve its detection rate and effectiveness.


Wherever Ronald went he improved the system and efficiency of the team. He spent 13 years with the St. Luis Metropolitan Police Department where he became a team leader in the hostage rescue team. Ronald’s team took part in over 250 hostage and high-risk entries every single year. In the midst of all this, you will still find Ronald laughing, leading and coaching his sons hockey team on the weekends.


Sentient AI – Conversion Rate Optimization

Four Tips to Ensure Success With Your Conversion Rate Optimization Goals

Those of you who are just starting out with conversion rate optimization need to watch yourselves. According to Sentient AI, it is easy to get overconfident and lose sight of even the smallest detail. Sentient AI has 4 tips for success, so you do not lose sight of the bigger picture.

1) You need to pay more attention to those who are buying something from you. Sometimes the conversions do not show the bigger picture in the beginning. You need to either increase the number of customers or, you need increase the value in their shopping carts. You can try for both, but that might be too tricky. Stick with one path or the other because those who buy are the only ones that matter.

2) You need to calculate how much time and effort your new designs will take and if it is worth it. You will need to change your designs. You will need to change some filters and get new content. You need to access whether or not this will be profitable for you.

“You can lead a horse to water, but you cannot make them drink”.

No amount of advertising or promotion will save you when the customers do not buy. You need to test everything before you put it out there. The tests will show you who is only interested versus who is going to buy. You need to know the difference to ensure your conversion rate optimization goals succeed the way you want them to.

3) You cannot just tweak a few things and wait for the bubble to burst. You need to plan out precise steps and an overall goal to achieve it. One simple goal of increasing your sales by 5-10% will do a lot of your brand. Start out simple and go from there.

4) You may notice some customers abandoning their cart half way through the process. You may notice some customers only buy certain products at certain times, like on weekends. You need to address these issues by finding out the psychology behind it.

Why are they making that choice?

You need to get to the root of the problem in the conversion rate process if you have any hopes of convincing them to buy. Visit Sentient’s profile at Linkedin.